PPC, Paid Media & SEO Executive

  • Halo Recruitment Ltd
  • Poole, Dorset
  • Nov 08, 2019
Full time Advert / Media / Entertainment

Job Description

PPC, Paid Media & SEO Executive

The perks of the job:

  • £23,000 - £27,000 per year DOE
  • Relaxed dress code
  • Onsite parking
  • Free refreshments
  • 33 days annual leave

If you're a passionate digital lead generator with an insatiable thirst for optimisation and success, looking to build your skills and knowledge then we have an opportunity for you.

Reporting directly to the Head of Marketing, we're looking for a digital savvy, out of the box thinker to join our friendly team in Poole as a PPC, Paid Media & SEO Executive. As one of the UK's leading Full-Service Careers providers we require the ideal candidate to support our digital programme across various advertising platforms; including Google Adwords, Facebook Business Manager and wider partner display networks.

We specialise in helping people get their dream job, so for us it's important you love what you do too.

The candidate must be a pro-active, passionate team player with an insatiable drive for optimisation and continuous improvement. You'll likewise need to have an analytical mindset to help review success levels of each campaign as you'll be reporting to key stakeholders regularly on progress and performance.

The core responsibility for the candidate will be focused around generating high quality digital leads; this will stretch across various aspects of the company's online marketing channels. You'll champion this space, taking end-to-end ownership from keyword optimisation, bid strategy and delivery; even landing page reviews so an understanding of UX and conversion best practice would be advantageous.

This is not role for the faint hearted, owned and paid media is considered business critical, which will allow the successful candidate to truly embed themselves in the business and really make a difference.

A day in the life of a PPC, Paid Media & SEO Executive

  • Overall research - provide reports on keywords, trends, questions and general search-related queries
  • Identifying new ideas, spotting campaign flaws and more
  • Reporting - create, monitor and continue to report on campaign performance via traffic, leads, sales and conversions
  • Campaign management - performing day-to-day tasks such as; writing creative ad copy, monitoring negative keywords, allocating budgets, optimisation and bid adjustments
  • Keeping pace with search engine and PPC industry trends and developments
  • Working with the demand generation and digital team to optimise landing pages and their conversion performance
  • Working with the creative team to create compelling banner advertising
  • Building out the SEO strategy and optimising the performance of the company website

Additional tasks which we would like the candidate to have the ability to undertake include content management system administration (website content) and other reactive projects which might include running targeting promotions across online and other digital channels. Knowledge of Salesforce.com would also be desirable, to support process automation and reporting.

Skills and aptitudes required / preferred

  • Fresh thinking, action-oriented team player
  • Professional and proactive
  • Google Adwords, Analytics & Search Console native
  • Google Analytics IQ preferred
  • Facebook Business/Ad Manager experience
  • Knowledge of Salesforce preferred
  • Good use of Microsoft programmes, especially Excel
  • Excellent communication skills both written and verbal
  • Accuracy
  • Ability to handle multiple Tasks
  • Previous use of platforms such as MOZ etc.

Sound like you? Apply now!