The Senior Director, Business Development Officer will work closely with the Europe and Africa Corporate Sales team to expand Moody's presence and visibility by creating new connections, developing client relationships, and identifying growth opportunities in large corporates. • Understand the landscape in large corporate institutions and help prioritise market opportunities in Europe & Africa • Work with sales, product, and marketing teams to drive market engagement and raise awareness of Moody's vision, capabilities, and expertise. • Develop and utilise an existing network of senior stakeholders (CEOs, CFOs CROs) to connect with Moody's executive leadership and participate in client advisory boards. • Conduct elevated levels of self-initiated meeting activity to broaden our touchpoints within T1 and T2 corporate organisations. • Identify and participate in key industry events that will help Moody's expand its reach and network. • Establish strong links with key industry associations. (e.g. national risk management & industry associations) • Source new opportunities through event participation, client networking, customer profiling and market intelligence. • Work with the product management team to understand the latest product offerings and share market feedback from interaction with the marketplace. • Work closely with senior management to highlight specific growth opportunities. • Provide support, coaching, training or take a leadership role to guide or assist a colleague on a specific opportunity, where they are well positioned to make key contributions. Collaborate on account pursuit plans. • Refer lead information, i.e., referral of client's information to the salesperson, with potential to lead to an actual sales activity. • Collaborate with the marketing team to develop an outreach plan that will include PR, conferences, and event appearances, speaking engagements and a publication agenda. • Identify opportunities, analyse risk/reward trade-offs, screen candidates, build business cases • Support Head of Corporate Segment with strategies to accelerate our GTM success. Qualifications: • Undergraduate/first-level degree (e.g., Bachelor's degree) required. • Graduate/second-level degree preferred (e.g., MBA, Master's, or Ph.D.). • A Moody's employee at this level would typically have 10-12 years of industry experience within (re)insurance and (re)insurance broking. • Established track record of successfully developing a network of clients and nurturing deep relationships with risk professionals. • Strong familiarity with insurance market drivers and trends within corporate organisations • Experience in the publishing and delivery of thought leadership demonstrated in research, publications and speaking engagements (preferred). • International experience preferred. • Solid understanding of large corporates and their interaction with insurance firms/brokers • Clear written and oral communication skills with an ability to communicate complex concepts to a senior audience. • Position requires approximately 25% travel. • Fluency in English (essential), other European languages (advantageous).
Apr 15, 2024
Full time
The Senior Director, Business Development Officer will work closely with the Europe and Africa Corporate Sales team to expand Moody's presence and visibility by creating new connections, developing client relationships, and identifying growth opportunities in large corporates. • Understand the landscape in large corporate institutions and help prioritise market opportunities in Europe & Africa • Work with sales, product, and marketing teams to drive market engagement and raise awareness of Moody's vision, capabilities, and expertise. • Develop and utilise an existing network of senior stakeholders (CEOs, CFOs CROs) to connect with Moody's executive leadership and participate in client advisory boards. • Conduct elevated levels of self-initiated meeting activity to broaden our touchpoints within T1 and T2 corporate organisations. • Identify and participate in key industry events that will help Moody's expand its reach and network. • Establish strong links with key industry associations. (e.g. national risk management & industry associations) • Source new opportunities through event participation, client networking, customer profiling and market intelligence. • Work with the product management team to understand the latest product offerings and share market feedback from interaction with the marketplace. • Work closely with senior management to highlight specific growth opportunities. • Provide support, coaching, training or take a leadership role to guide or assist a colleague on a specific opportunity, where they are well positioned to make key contributions. Collaborate on account pursuit plans. • Refer lead information, i.e., referral of client's information to the salesperson, with potential to lead to an actual sales activity. • Collaborate with the marketing team to develop an outreach plan that will include PR, conferences, and event appearances, speaking engagements and a publication agenda. • Identify opportunities, analyse risk/reward trade-offs, screen candidates, build business cases • Support Head of Corporate Segment with strategies to accelerate our GTM success. Qualifications: • Undergraduate/first-level degree (e.g., Bachelor's degree) required. • Graduate/second-level degree preferred (e.g., MBA, Master's, or Ph.D.). • A Moody's employee at this level would typically have 10-12 years of industry experience within (re)insurance and (re)insurance broking. • Established track record of successfully developing a network of clients and nurturing deep relationships with risk professionals. • Strong familiarity with insurance market drivers and trends within corporate organisations • Experience in the publishing and delivery of thought leadership demonstrated in research, publications and speaking engagements (preferred). • International experience preferred. • Solid understanding of large corporates and their interaction with insurance firms/brokers • Clear written and oral communication skills with an ability to communicate complex concepts to a senior audience. • Position requires approximately 25% travel. • Fluency in English (essential), other European languages (advantageous).
CPL Executive Search has been retained as the exclusive search and selection (recruitment) company to look for someone who can lead a profitable business operating in specialised, sophisticated niches of the Food and Beverage industry. The company has business interests over 5 continents, and is a market leader in all of its key geographies, with over 15 associated and controlled companies, 6 production plants, over 15 foreign distributors and more than 100 exclusive representatives. OVERALL PURPOSE Overall responsibility for P&L and performance of the Business. Lead and manage the optimal utilisation of existing and new dynamic global sales organisation and of the existing and new product portfolio. Deliver sound coordination, focus and guidance of the Management Team. Drive implementation of processes and incremental structure for further expansion into global operations. EXPERIENCE Effective, well structured and articulated general management skills honed in an international framework. Proven background in international business development. Extensive commercial experience: managing sales, customer oriented. Technical background in Microbiology, Biochemistry and/or Biotechnology, coupled with solid business administration skills, would be beneficial but not a pre-requisite, as is an excellent appreciation for the Food & Beverage industry. CHARACTERISTICS Clear leadership and strong managerial qualities developed in a structured environment with the ability to present, recommend and execute methodically complex business decisions. Entrepreneurial spirit, flexible, creative and "hands-on". Ability to travel extensively. QUALIFICATIONS Academic degree in Life Sciences and/or Business Administration/Marketing REPORTS TO Board of Directors LOCATION Italy LANGUAGE English and Italian are mandatory, additional languages (particularly French and Spanish) are a bonus. This post has now been filled but we are always interested in adding suitably qualified candidates to our network. You can connect to us via LinkedIn or by email . Please note that CPL Executive Search works exclusively on retained executive search engagements commissioned by our clients and does not offer placement services or find positions for candidates .
Apr 15, 2024
Full time
CPL Executive Search has been retained as the exclusive search and selection (recruitment) company to look for someone who can lead a profitable business operating in specialised, sophisticated niches of the Food and Beverage industry. The company has business interests over 5 continents, and is a market leader in all of its key geographies, with over 15 associated and controlled companies, 6 production plants, over 15 foreign distributors and more than 100 exclusive representatives. OVERALL PURPOSE Overall responsibility for P&L and performance of the Business. Lead and manage the optimal utilisation of existing and new dynamic global sales organisation and of the existing and new product portfolio. Deliver sound coordination, focus and guidance of the Management Team. Drive implementation of processes and incremental structure for further expansion into global operations. EXPERIENCE Effective, well structured and articulated general management skills honed in an international framework. Proven background in international business development. Extensive commercial experience: managing sales, customer oriented. Technical background in Microbiology, Biochemistry and/or Biotechnology, coupled with solid business administration skills, would be beneficial but not a pre-requisite, as is an excellent appreciation for the Food & Beverage industry. CHARACTERISTICS Clear leadership and strong managerial qualities developed in a structured environment with the ability to present, recommend and execute methodically complex business decisions. Entrepreneurial spirit, flexible, creative and "hands-on". Ability to travel extensively. QUALIFICATIONS Academic degree in Life Sciences and/or Business Administration/Marketing REPORTS TO Board of Directors LOCATION Italy LANGUAGE English and Italian are mandatory, additional languages (particularly French and Spanish) are a bonus. This post has now been filled but we are always interested in adding suitably qualified candidates to our network. You can connect to us via LinkedIn or by email . Please note that CPL Executive Search works exclusively on retained executive search engagements commissioned by our clients and does not offer placement services or find positions for candidates .
Our client, a lovely law firm based in Chancery Lane has a new role in their friendly Property Litigation and Trusts team. Duties will involve: Acting as a first point of contact: dealing with correspondence and phone calls. Managing diaries and organising meetings and appointments, often controlling access to the partner. Arranging travel and liaising re: transport and accommodation.Reminding the manager/executive of important tasks and deadlines. Typing, compiling and preparing reports and correspondence. Managing databases and filing systems. Implementing and maintaining procedures/administrative systems. Liaising with staff, suppliers and clients. Assist with business development and marketing initiatives Open files for new clients, create credit report, and create terms of business and client engagement letter. Liaise with Compliance Officer. Management and preparation of new client take on procedures. Prepare correspondence to be sent. Ensure electronic filing and paper based filing is up to date. Prepare court bundles (where necessary) for Property Litigation fee earners. To file documents and correspondence in date order; maintaining files in good order and compile documents Work as part of the team and assist other secretaries during busy times. To secure this role it is essential you have: experience in Property Litigation department and/ or Litigation department . Minimum typing speed of 60 wpm. Advanced Microsoft Word. Experience with document management systems and billing packages. Excellent client service standards. Positive attitude. Ability to prioritise. Ability to problem solve and use initiative.
Apr 14, 2024
Full time
Our client, a lovely law firm based in Chancery Lane has a new role in their friendly Property Litigation and Trusts team. Duties will involve: Acting as a first point of contact: dealing with correspondence and phone calls. Managing diaries and organising meetings and appointments, often controlling access to the partner. Arranging travel and liaising re: transport and accommodation.Reminding the manager/executive of important tasks and deadlines. Typing, compiling and preparing reports and correspondence. Managing databases and filing systems. Implementing and maintaining procedures/administrative systems. Liaising with staff, suppliers and clients. Assist with business development and marketing initiatives Open files for new clients, create credit report, and create terms of business and client engagement letter. Liaise with Compliance Officer. Management and preparation of new client take on procedures. Prepare correspondence to be sent. Ensure electronic filing and paper based filing is up to date. Prepare court bundles (where necessary) for Property Litigation fee earners. To file documents and correspondence in date order; maintaining files in good order and compile documents Work as part of the team and assist other secretaries during busy times. To secure this role it is essential you have: experience in Property Litigation department and/ or Litigation department . Minimum typing speed of 60 wpm. Advanced Microsoft Word. Experience with document management systems and billing packages. Excellent client service standards. Positive attitude. Ability to prioritise. Ability to problem solve and use initiative.
Job Title: Business Engagement Manager Location: Birmingham Salary: £40,521 - £41,732 per annum - SS7 Job Type: Permanent, Full-time University College Birmingham works in partnership with the University of Warwick - Ranked eighth in the 2023 Guardian League Tables and 10th in the UK in the QS World University rankings 2023. The Role: University College Birmingham is entering one of the most exciting and ambitious periods of development and we are delighted to be rebranding and reshaping our Business School with a future focused, digital, industry and community-based approach. Under the leadership of a new Executive Dean, we are looking to further expand our engagement with local, regional, and national organisations. The Business Engagement Manager will work to develop and maintain links between the UCB Business School and a wide range of business industries, providing a vital link between academic teams and employers for live projects, knowledge exchange and other curriculum development opportunities. Whilst the ability to appreciate the higher education landscape is beneficial, more important is a keen appreciation for the needs of businesses and identifying opportunities for mutually beneficial collaboration. The Business Engagement Manager will also oversee the operations of our Enterprise Hub, and full-time Enterprise Consultant, to ensure a joined-up approach within the school regarding our business and enterprise relationships. As an award-winning institution, we are proud of our fantastic facilities and innovative approaches in technology and enterprise where we aim to prepare graduates with applied skills that help them to keep pace with a fast-moving digital world and we are looking to expand our small and large business contacts to further enhance that student experience. We are looking for an outstanding and inspirational individual to support our growing external engagement, whilst also working in partnership with the diverse and active community within our campuses in the centre of Birmingham. Benefits: Generous allocation of annual leave 26 days' paid leave per year 12 Bank Holidays & Concessionary Days Excellent Local Government Pension Scheme Employer Contributions - 20.9% Subsidised private healthcare provided by Aviva including a Digital GP Service. Employee Assistance Programme inclusive of counselling services, financial wellbeing support and bereavement support Annual health MOTs with our Registered Nurse Excellent staff development opportunities including professional qualification sponsorship A variety of salary sacrifice schemes including car, technology and cycle. Heavily-subsidised on-site car parking in central Birmingham Hybrid working opportunities Free on-site gym membership Extra Information: All applicants for employment at the University will be expected to demonstrate an understanding of the principles of Safeguarding and the PREVENT agenda in the context of further and higher education. Closing Date - Friday 5th April 2024 Interview Dates - TBC UCB is an equal opportunities employer. Please click APPLY to be redirected to our website to complete an application form. Candidates with experience of: Engagement Manager, Academic Engagement Manager, Academic Marketing Manager, Marketing Officer, Digital Marketing Officer, Online Marketing Manager, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Digital Marketing Administrator, Marketing Coordinator, Public Relations Coordinator, Marketing Communications, Communications Manager will also be considered.
Apr 12, 2024
Full time
Job Title: Business Engagement Manager Location: Birmingham Salary: £40,521 - £41,732 per annum - SS7 Job Type: Permanent, Full-time University College Birmingham works in partnership with the University of Warwick - Ranked eighth in the 2023 Guardian League Tables and 10th in the UK in the QS World University rankings 2023. The Role: University College Birmingham is entering one of the most exciting and ambitious periods of development and we are delighted to be rebranding and reshaping our Business School with a future focused, digital, industry and community-based approach. Under the leadership of a new Executive Dean, we are looking to further expand our engagement with local, regional, and national organisations. The Business Engagement Manager will work to develop and maintain links between the UCB Business School and a wide range of business industries, providing a vital link between academic teams and employers for live projects, knowledge exchange and other curriculum development opportunities. Whilst the ability to appreciate the higher education landscape is beneficial, more important is a keen appreciation for the needs of businesses and identifying opportunities for mutually beneficial collaboration. The Business Engagement Manager will also oversee the operations of our Enterprise Hub, and full-time Enterprise Consultant, to ensure a joined-up approach within the school regarding our business and enterprise relationships. As an award-winning institution, we are proud of our fantastic facilities and innovative approaches in technology and enterprise where we aim to prepare graduates with applied skills that help them to keep pace with a fast-moving digital world and we are looking to expand our small and large business contacts to further enhance that student experience. We are looking for an outstanding and inspirational individual to support our growing external engagement, whilst also working in partnership with the diverse and active community within our campuses in the centre of Birmingham. Benefits: Generous allocation of annual leave 26 days' paid leave per year 12 Bank Holidays & Concessionary Days Excellent Local Government Pension Scheme Employer Contributions - 20.9% Subsidised private healthcare provided by Aviva including a Digital GP Service. Employee Assistance Programme inclusive of counselling services, financial wellbeing support and bereavement support Annual health MOTs with our Registered Nurse Excellent staff development opportunities including professional qualification sponsorship A variety of salary sacrifice schemes including car, technology and cycle. Heavily-subsidised on-site car parking in central Birmingham Hybrid working opportunities Free on-site gym membership Extra Information: All applicants for employment at the University will be expected to demonstrate an understanding of the principles of Safeguarding and the PREVENT agenda in the context of further and higher education. Closing Date - Friday 5th April 2024 Interview Dates - TBC UCB is an equal opportunities employer. Please click APPLY to be redirected to our website to complete an application form. Candidates with experience of: Engagement Manager, Academic Engagement Manager, Academic Marketing Manager, Marketing Officer, Digital Marketing Officer, Online Marketing Manager, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Digital Marketing Administrator, Marketing Coordinator, Public Relations Coordinator, Marketing Communications, Communications Manager will also be considered.
West Cheshire & North Wales Chamber of Commerce
Chester, Cheshire
About the West Cheshire & North Wales Chamber of Commerce Together we're well connected West Cheshire and North Wales Chamber of Commerce is the leading organisation representing the business community across West Cheshire and North Wales and has been supporting businesses for over 100 years. As an independent, not for profit organisation, our objectives remain clear: to promote and encourage business for our members and others regionally, nationally and internationally to improve commercial growth and prosperity. We are proud to be one of 53 Chambers of Commerce accredited to the British Chambers of Commerce and are the only cross-border Chamber in the UK. Position: Commercial Director - Permanent, Full-time position Salary: £40,000-£45,000 per annum (depending on experience) Travel allowance, laptop and mobile phone Company healthcare and pension scheme available Main purpose of the role and its primary objectives To lead and deliver the Chamber's mission, vision, values and strategy Reporting to the Chief Executive Officer, the primary role of the Commercial Director is to oversee the operations and implementation of the strategy of the Chamber of Commerce with a strong focus on quality in order to realise our ambitions to grow, be recognised as a key stakeholder in the region and beyond, and to play a leadership role in enhancing the business community across West Cheshire & North Wales. You will ensure that our member focused business is well-coordinated and productive by optimising its margins, managing its procedures, shaping its resources, and coaching its people. The Commercial Director should be skilled in engaging with a variety of stakeholders and business leaders and be able to produce the highest quality of leadership across all our operations and teams to deliver for the Chamber and our members. Role & Responsibilities Working with the Chamber teams to place membership growth and retention at the forefront of the business objectives. Supporting CEO wherever possible in relation to any operational tasks Take responsibility and initiative in the smooth running of all business operations Ensuring financial targets and other agreed targets are met in all departments Together with managers ensure the Chamber's product and service experiences are developed to enhance the member journey. Ensure that all opportunities for business development with existing and new members are further explored. Developing, planning and implementing strategies that align with business goals to promote growth Develop and maintain relationships with key partners and members through ensuring they are updated on available opportunities and experiences. Ensure that all opportunities for business development with existing and new members are further explored. Developing, planning and implementing strategies that align with business goals to promote growth Develop and maintain relationships with key partners and members through ensuring they are updated on available opportunities and experiences. Assist CEO in setting goals that promote company growth and drive the business to increase profits by changing policies, services and coaching employees Oversee daily activity of each team Prepare budgets, schedules, and other organisational reports as needed Promote and enforce safety in the workplace HR - support with all aspects of HR including recruitment, review/appraisal meetings with Team Managers and their individual members of staff. Provide guidance to Team Managers and address any HR issues as they arise. Keeping employees motivated and organising appropriate training Manage the Membership and Export Teams Key members - engagement, recruitment and retention including key organisations/businesses in West Cheshire and North Wales, support agencies and targeted membership recruitment of 50+ employees. Patron & Strategic Members - recruitment, retention and support Manage, review and enhance membership benefits Investigating customer satisfaction, reporting and addressing any issues Ensure membership requirements are met in a timely manner Oversee all Chamber PR, marketing and branding - including giving guidance to other Team Managers when required Manage and develop Young Chamber Programme BCC Accreditation - support CEO to ensure BCC Accreditations standards are being achieved at all times The Person A natural people person who enjoys meeting and speaking to businesses of all sizes across all sectors, from start-ups to corporates and is passionate about helping others A proven track record of successful business management at the appropriate level A track record of delivering financially sound business performance through budgetary control and performance management Must be able to prioritise time to manage all areas of this demanding role effectively Experience of managing stakeholder relationships Skills & Abilities Socially at ease, articulate, diplomatic, and politically astute Adept and confident handling the media Ability to motivate others to be champions of Chamber initiatives Commitment to the best business practices for the Chamber A passion for helping businesses grow and develop with a strong community spirit Knowledge of the diverse West Cheshire & North Wales economic landscape and business community desirable Essential: Hold a valid UK Driving licence The West Cheshire & North Wales Chamber of Commerce is a Disability Confident Committed Employer and has achieved the Silver Armed Forces Covenant Employer Recognition Award
Apr 11, 2024
Full time
About the West Cheshire & North Wales Chamber of Commerce Together we're well connected West Cheshire and North Wales Chamber of Commerce is the leading organisation representing the business community across West Cheshire and North Wales and has been supporting businesses for over 100 years. As an independent, not for profit organisation, our objectives remain clear: to promote and encourage business for our members and others regionally, nationally and internationally to improve commercial growth and prosperity. We are proud to be one of 53 Chambers of Commerce accredited to the British Chambers of Commerce and are the only cross-border Chamber in the UK. Position: Commercial Director - Permanent, Full-time position Salary: £40,000-£45,000 per annum (depending on experience) Travel allowance, laptop and mobile phone Company healthcare and pension scheme available Main purpose of the role and its primary objectives To lead and deliver the Chamber's mission, vision, values and strategy Reporting to the Chief Executive Officer, the primary role of the Commercial Director is to oversee the operations and implementation of the strategy of the Chamber of Commerce with a strong focus on quality in order to realise our ambitions to grow, be recognised as a key stakeholder in the region and beyond, and to play a leadership role in enhancing the business community across West Cheshire & North Wales. You will ensure that our member focused business is well-coordinated and productive by optimising its margins, managing its procedures, shaping its resources, and coaching its people. The Commercial Director should be skilled in engaging with a variety of stakeholders and business leaders and be able to produce the highest quality of leadership across all our operations and teams to deliver for the Chamber and our members. Role & Responsibilities Working with the Chamber teams to place membership growth and retention at the forefront of the business objectives. Supporting CEO wherever possible in relation to any operational tasks Take responsibility and initiative in the smooth running of all business operations Ensuring financial targets and other agreed targets are met in all departments Together with managers ensure the Chamber's product and service experiences are developed to enhance the member journey. Ensure that all opportunities for business development with existing and new members are further explored. Developing, planning and implementing strategies that align with business goals to promote growth Develop and maintain relationships with key partners and members through ensuring they are updated on available opportunities and experiences. Ensure that all opportunities for business development with existing and new members are further explored. Developing, planning and implementing strategies that align with business goals to promote growth Develop and maintain relationships with key partners and members through ensuring they are updated on available opportunities and experiences. Assist CEO in setting goals that promote company growth and drive the business to increase profits by changing policies, services and coaching employees Oversee daily activity of each team Prepare budgets, schedules, and other organisational reports as needed Promote and enforce safety in the workplace HR - support with all aspects of HR including recruitment, review/appraisal meetings with Team Managers and their individual members of staff. Provide guidance to Team Managers and address any HR issues as they arise. Keeping employees motivated and organising appropriate training Manage the Membership and Export Teams Key members - engagement, recruitment and retention including key organisations/businesses in West Cheshire and North Wales, support agencies and targeted membership recruitment of 50+ employees. Patron & Strategic Members - recruitment, retention and support Manage, review and enhance membership benefits Investigating customer satisfaction, reporting and addressing any issues Ensure membership requirements are met in a timely manner Oversee all Chamber PR, marketing and branding - including giving guidance to other Team Managers when required Manage and develop Young Chamber Programme BCC Accreditation - support CEO to ensure BCC Accreditations standards are being achieved at all times The Person A natural people person who enjoys meeting and speaking to businesses of all sizes across all sectors, from start-ups to corporates and is passionate about helping others A proven track record of successful business management at the appropriate level A track record of delivering financially sound business performance through budgetary control and performance management Must be able to prioritise time to manage all areas of this demanding role effectively Experience of managing stakeholder relationships Skills & Abilities Socially at ease, articulate, diplomatic, and politically astute Adept and confident handling the media Ability to motivate others to be champions of Chamber initiatives Commitment to the best business practices for the Chamber A passion for helping businesses grow and develop with a strong community spirit Knowledge of the diverse West Cheshire & North Wales economic landscape and business community desirable Essential: Hold a valid UK Driving licence The West Cheshire & North Wales Chamber of Commerce is a Disability Confident Committed Employer and has achieved the Silver Armed Forces Covenant Employer Recognition Award
Overview: Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap. As part of RSSB's commitment to increase the revenue from its commercial services, the Senior Commercial Marketing Manager heads up a team that creates marketing plans for RSSB's Training, Consultancy, Affiliation, and Supplier Assurance propositions. This exciting role will be responsible for the development and implementation of the commercial promotional strategy, targeting RSSB members and the wider rail industry, both in the UK and internationally. A strategic thinker and effective communicator, you will be supported by a dedicated Marketing Manager, colleagues across the Marketing, Content and Events team and the services of an integrated B2B marketing agency. In addition to using CRM, member data and analytics to drive lead generation, the role also provides the opportunity to develop RSSB's digital marketing capability as part of a rolling programme of investment in Dynamics for Marketing and Sitecore. Reporting to the Marketing Director, this role is a fantastic opportunity to join RSSB at a time of positive change in the rail industry. Responsibilities: RSSB Commercial offerings - marketing plan development Manage the development and delivery of the marketing strategy for the Affiliation, Training, Consultancy and Supplier Assurance, agreeing KPIs, budgets, messaging, timelines and channel strategy for each proposition. Act as the initial point of contact for internal stakeholders, with a focus on the achievement of agreed lead generation and retention targets across the commercial offerings in-line with wider commercial goals and business objectives. Contribute to the achievement of commercial and business objectives, revenue targets and product development strategies through the commissioning and provision of market research and customer analysis. Evaluate national and international markets for Affiliation, Training and Consultancy to identify and shape target customer segments and adapt campaign plans, collateral and execution to suit these segments. Develop and track key performance metrics, including customer acquisition cost associated with digital channels (CAC), the resulting net lifetime value (LTV) and the associated CAC:LTV ratio, and report insights to the Marketing Director and Chief Commercial Officer. Lead the Commercial Marketing team and line manage the Commercial Marketing Manager. Work collaboratively across the wider Marketing Team, commissioning and specifying web, media relations activity and content marketing assets in good time and with clear and viable briefs. Digital Marketing - channel development Act as the informed internal client for digital marketing capability for Business Development and Engagement, articulating requirements, ensuring best practice, providing informed comment and 'fit for purpose' sign off recommendations to the senior leadership team. Set Marketing requirements for inclusion in the IT development roadmap to help produce an aligned multi-channel roadmap that links the digital channels, Events, CRM and the website to provide a connected, data-driven digital ecosystem. Act as the Business Development and Engagement expert and point of contact with the Data Protection Officer at RSSB, creating regulatory compliant marketing processes and policies while ensuring the best possible use of RSSB customer data to support business objectives. This includes challenging established thinking and overcoming barriers to the way data can be used to ensure it is exploited to its full potential. Qualifications: Essential criteria: Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, in a matrix structure. Proven project management skills with experience of delivering projects to a high standard, on time and to budget. Business acumen and analytical skills that translate to effective marketing tactics and strategy, contributing to business growth. Fundamental understanding of digital marketing systems, digital marketing best practice and the ability to specify an effective digital marketing requirements. Able to generate and interrogate customer and campaign data to create data insights for subsequent implementation and campaign enhancement. Proven experience of CRM (Microsoft Dynamics 365 or an equivalent platform) deployment, enhancement and operation to drive email, direct marketing, surveys and customer data integration across web and social media channels to drive customer engagement and response. Line management experience, setting objectives, managing direct reports and supporting the development of subordinates. Qualifications: Degree-level education or equivalent Post-graduate marketing or digital marketing qualification or equivalent Knowledge: Experience of digital analysis and reporting, including use of Google Analytics, Google AdWords, Sitecore Analytics, Hotjar, Open Site Explorer, TwentyThree, Buzzsprout, Campaign Manager, ClickDimensions and Dynamics for Marketing. Experience of social media tools such as HootSuite, Brandwatch and Falcon and an understanding of HTML, XHTML, CSS, Java, web publishing, Flash. Appropriate understanding of GDPR and PECR and the application of these regulations in the B2B marketing environment. E-literate and competent in developing, administering and using PC and associated networks and systems (Microsoft Office, Teams, SharePoint etc.) to acquire, manipulate and disseminate information. Personal attributes: A strategic thinker and effective communicator, with personal integrity and the ability to make rational, realistic and sound decisions. Ability to remain calm and objective, whilst working to tight deadlines and on numerous projects. Personable, articulate and with the gravitas to persuade a complex set of senior and executive level stakeholders, building effective working relationships. Experienced at conflict management, building collaborative relationships and listening to others. Able to monitor progress against agreed plans and pivot strategy if initial activities fall short of achieving set objectives. Early applications are encouraged, as we may close this vacancy before the advertised deadline if sufficient numbers of applications are received. We value diversity and equal opportunities in employment and are committed to creating a workplace which is inclusive to everyone. As a member of the Disability Confident Scheme, we encourage candidates with disabilities who meet the minimum criteria, to apply for our jobs. If you have applied under the Disability Confident Scheme, please let us know in advance by emailing If you require any reasonable adjustments with respect to our selection process including information in an alternative format, please contact us at We understand the importance of work-life balance and we offer our staff the flexibility to work within our core hours and the option to vary their location between both the office and home. If you are looking for further flexibility, speak to us at interview stage so that we can consider your request. We value our staff and we offer a competitive benefits package to ensure our staff can achieve their best throughout their journey with us. This includes 30 days annual leave (plus bank holidays); a holiday buy and sell scheme; private medical and dental cover; a season ticket loan and travel subsidy; access to a cycle to work scheme; volunteer leave; a performance related bonus and pension.
Sep 24, 2022
Full time
Overview: Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap. As part of RSSB's commitment to increase the revenue from its commercial services, the Senior Commercial Marketing Manager heads up a team that creates marketing plans for RSSB's Training, Consultancy, Affiliation, and Supplier Assurance propositions. This exciting role will be responsible for the development and implementation of the commercial promotional strategy, targeting RSSB members and the wider rail industry, both in the UK and internationally. A strategic thinker and effective communicator, you will be supported by a dedicated Marketing Manager, colleagues across the Marketing, Content and Events team and the services of an integrated B2B marketing agency. In addition to using CRM, member data and analytics to drive lead generation, the role also provides the opportunity to develop RSSB's digital marketing capability as part of a rolling programme of investment in Dynamics for Marketing and Sitecore. Reporting to the Marketing Director, this role is a fantastic opportunity to join RSSB at a time of positive change in the rail industry. Responsibilities: RSSB Commercial offerings - marketing plan development Manage the development and delivery of the marketing strategy for the Affiliation, Training, Consultancy and Supplier Assurance, agreeing KPIs, budgets, messaging, timelines and channel strategy for each proposition. Act as the initial point of contact for internal stakeholders, with a focus on the achievement of agreed lead generation and retention targets across the commercial offerings in-line with wider commercial goals and business objectives. Contribute to the achievement of commercial and business objectives, revenue targets and product development strategies through the commissioning and provision of market research and customer analysis. Evaluate national and international markets for Affiliation, Training and Consultancy to identify and shape target customer segments and adapt campaign plans, collateral and execution to suit these segments. Develop and track key performance metrics, including customer acquisition cost associated with digital channels (CAC), the resulting net lifetime value (LTV) and the associated CAC:LTV ratio, and report insights to the Marketing Director and Chief Commercial Officer. Lead the Commercial Marketing team and line manage the Commercial Marketing Manager. Work collaboratively across the wider Marketing Team, commissioning and specifying web, media relations activity and content marketing assets in good time and with clear and viable briefs. Digital Marketing - channel development Act as the informed internal client for digital marketing capability for Business Development and Engagement, articulating requirements, ensuring best practice, providing informed comment and 'fit for purpose' sign off recommendations to the senior leadership team. Set Marketing requirements for inclusion in the IT development roadmap to help produce an aligned multi-channel roadmap that links the digital channels, Events, CRM and the website to provide a connected, data-driven digital ecosystem. Act as the Business Development and Engagement expert and point of contact with the Data Protection Officer at RSSB, creating regulatory compliant marketing processes and policies while ensuring the best possible use of RSSB customer data to support business objectives. This includes challenging established thinking and overcoming barriers to the way data can be used to ensure it is exploited to its full potential. Qualifications: Essential criteria: Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, in a matrix structure. Proven project management skills with experience of delivering projects to a high standard, on time and to budget. Business acumen and analytical skills that translate to effective marketing tactics and strategy, contributing to business growth. Fundamental understanding of digital marketing systems, digital marketing best practice and the ability to specify an effective digital marketing requirements. Able to generate and interrogate customer and campaign data to create data insights for subsequent implementation and campaign enhancement. Proven experience of CRM (Microsoft Dynamics 365 or an equivalent platform) deployment, enhancement and operation to drive email, direct marketing, surveys and customer data integration across web and social media channels to drive customer engagement and response. Line management experience, setting objectives, managing direct reports and supporting the development of subordinates. Qualifications: Degree-level education or equivalent Post-graduate marketing or digital marketing qualification or equivalent Knowledge: Experience of digital analysis and reporting, including use of Google Analytics, Google AdWords, Sitecore Analytics, Hotjar, Open Site Explorer, TwentyThree, Buzzsprout, Campaign Manager, ClickDimensions and Dynamics for Marketing. Experience of social media tools such as HootSuite, Brandwatch and Falcon and an understanding of HTML, XHTML, CSS, Java, web publishing, Flash. Appropriate understanding of GDPR and PECR and the application of these regulations in the B2B marketing environment. E-literate and competent in developing, administering and using PC and associated networks and systems (Microsoft Office, Teams, SharePoint etc.) to acquire, manipulate and disseminate information. Personal attributes: A strategic thinker and effective communicator, with personal integrity and the ability to make rational, realistic and sound decisions. Ability to remain calm and objective, whilst working to tight deadlines and on numerous projects. Personable, articulate and with the gravitas to persuade a complex set of senior and executive level stakeholders, building effective working relationships. Experienced at conflict management, building collaborative relationships and listening to others. Able to monitor progress against agreed plans and pivot strategy if initial activities fall short of achieving set objectives. Early applications are encouraged, as we may close this vacancy before the advertised deadline if sufficient numbers of applications are received. We value diversity and equal opportunities in employment and are committed to creating a workplace which is inclusive to everyone. As a member of the Disability Confident Scheme, we encourage candidates with disabilities who meet the minimum criteria, to apply for our jobs. If you have applied under the Disability Confident Scheme, please let us know in advance by emailing If you require any reasonable adjustments with respect to our selection process including information in an alternative format, please contact us at We understand the importance of work-life balance and we offer our staff the flexibility to work within our core hours and the option to vary their location between both the office and home. If you are looking for further flexibility, speak to us at interview stage so that we can consider your request. We value our staff and we offer a competitive benefits package to ensure our staff can achieve their best throughout their journey with us. This includes 30 days annual leave (plus bank holidays); a holiday buy and sell scheme; private medical and dental cover; a season ticket loan and travel subsidy; access to a cycle to work scheme; volunteer leave; a performance related bonus and pension.